10 Tips That Make A Good Business Sign

Business signs are an important marketing tool for businesses of all sizes. A good business sign can help to increase brand awareness, attract new customers, and boost credibility. Here are some tips for making the best business signs

  1. Size Matters - A business sign should be large enough to be seen from a distance. Business signage aims to bring in new clients. If you’re a small business, you’ll target customers walking or driving by your place. As a result, the sign should be large enough to see it from the highway and have better visibility. Make your sign as large as your budget allows.

  2. Proper Positioning - The sign should be positioned where potential customers will see it. Your business sign must grab people’s eyes as they walk or drive by your store. Aside from the size, positioning is also critical to make a good business sign. If your sign is not visible, it would be a waste of money because no one will see it. Also, be aware of current rules, legislation, and city ordinances that govern where you should put your business sign. You must follow the laws and adhere to them. Knowing where you will place your business sign and the surroundings allows you to use more complementary colors. What is the direction of the sign? How close would the design or message’s viewers be? These are just a few questions we could ask to help you get the most out of your signage.

  3. Close Proximity - The sign should be placed close to the business so potential customers can easily find it. The proximity of the business sign often determines its effectiveness. Imagine placing your sign far away from your business; the potential customer sees the sign and then cannot see your business's physical location. That would result in a loss of potential customers. For example, signs with purchasing advice and product or service specifics should be put immediately next to the cash registers or customer service locations. Similarly, it is essential to post warning signs at the source of a possible threat, need, or emergency. It includes warning signs instructing restaurant staff to wash their hands in the restroom.

  4. Quality Content - The sign should include the business name, logo, and a list of services offered. In any sign that you would choose – content is king. Aside from the sign’s placement, you should consider what you should put on it and its overall style and structure if you want to achieve the desired effect. A good shop sign should include the company’s name and logo, a tagline and a list of the goods and services you provide. You should avoid putting too much detail on the page. It’s preferable to focus on who you are, what you do, and, if possible, what makes you unique. For example, if your convenience store’s unique selling point is that it is open 24 hours a day, it would make sense to incorporate that information in the prominent signage. If your shop is only available during regular business hours, it will no longer be appropriate to put it.

  5. Informative - Best signs should provide information about the business, such as special deals or discounts. It is more effective to provide a sign that gives valuable facts to the viewer. The company name, logo, phone number, website, and physical address are also useful contact details. On a sign, you could announce special deals, festivals, or discounts, such as free coffee served over a specific week. Keep the information concise and design it with simplicity. You don’t have the same privilege of most signs as you do for a magazine or website, where the audiences stare at the design from 1 foot apart. It’s easier to keep the sign “easy” by listing essential services rather than EVERY service you offer. As a result, you’ll be able to grab the attention of passers-by and deliver your message more effectively.

  6. Readability - The sign should be easy to read, with high contrast between the text and background. 

  7. Brevity - The sign should be concise, with a clear and concise message. Since business signs have a finite amount of room, the messages it carries must be concise and legible. When there is less text on a sign, it becomes useful. The longer the text, the smaller the font would be, making it more difficult to decipher and taking longer for a spectator to read. It is particularly true in the case of outdoor signage. Remember, make your business sign clear and concise. You don’t have to put everything you want to say. Pick two to five words to send your message and make your sign stand out.

  8. Color - The sign should use eye-catching colors and represent the business brand. A well-designed sign relies heavily on color selection. Consider the colors “Coke red” and “McDonald’s yellow.” Color helps business owners to express a brand’s personality. According to studies, the color of a trademark accounts for 80% of its identification. Colors that are trendy right now are another significant factor to remember. Any business owners may feel obligated to express themselves with signs that feature current and trendy colors. When designing static signs, you must know that trendy colors of the year could be an eyesore tomorrow.

  9. Use of Contrast - The sign should use high-contrast colors to make the text easy to read. As previously said, readability from a distance is critical for many signs, and a style with low contrast levels is a common cause of failure to make good business signs. It can be challenging to distinguish text so close in color from other content. Anyone who has ever struggled to read movie subtitles when the white text is over a light-colored picture would know this reality. To generate the appropriate contrast and make the text readable, use colors very different in tone, particularly on external signs that are not visible from afar or in poor lighting conditions. It’s a brilliant idea to make sure the sign's color contrasts nicely with the background wall or its surroundings.

  10. Layout - The sign should be designed using a layout that is easy to understand. When creating a layout, graphic artists and designers must adhere to specific laws and standards. The location of the logo, font sizes, and colors are also critical considerations. They give some helpful general advice, such as making sure the colors used in the signs stand out and don’t mix in with the landscape or backdrop color of the building behind it. The colors should have a substantial effect without being too distracting. It would help if you also had adequate lighting, especially at night, in addition to color visibility. It’s also essential to keep the signs in good shape. People would assume you’ve closed down if you have dusty or vandalized business signs.